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Detente on Pestalozzi?

It's too early to be an April Fool's joke, so we can only take it on face value: the often chilly relationship between Anheuser-Busch and our town's second-largest brewer, Schlafly, was warmed by a shared toast of Poor Richard's Ale yesterday afternoon.

Don't expect August III and Tom to start sending out joint Christmas cards or anything: it's really all about business (specifically, how beer in general is losing some of it to wine and spirits).

According to the story in today's Post, "The ale and toast also reflect Anheuser-Busch's efforts to reach out to smaller brewers as part of a bigger campaign to enhance the image of beer."

Still, it's nice to see the fine beverage can inspire the troops to truce and hoist a glass for a moment. We think Ben would be proud.

Posted under Business District by Amanda Doyle on Wed., Jan 18, 2006 at 11:00 AM


Despite the cold shoulder AB leans into any competition, realistic or not, relations among the brewers are almost always amiable. There is something more important than business that we cellar-dwellers share, beer.

[Posted by Matthew Murphy on Wed., Jan 18, 2006 at 8:57 PM]

I have heard through the grapevine, and it is a long one, that Budweiser's arch-nemesis, the Budvar sp? brand from Ceske Budjovice, Czech Republic, is going to put one of its beers in a bar right by the brewery.

[Posted by Butler Miller on Mon., Jan 23, 2006 at 4:30 PM]

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