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Know Your Market

I went to the Home Despot on South Kingshighway today to rent a truck. (FYI, you can't rent a truck at the Home Despot unless you're using it to move something you bought there; I ended up going to U-Haul up the street.) While I was there, I saw something that irked me. (A trip to the evil orange box almost always leaves me feeling irked for one reason or another.) That something was a display of four shiny new John Deere riding mowers. Number one, it's January. Number two, the store is in South City where everyone's yard is the size of a postage stamp. Something tells me those mowers are going to be sitting there for a while. Does Home Depot make any attempt to tailor the products in its stores to the communities in which they're located?

Posted under Business District by Brian Marston on Tue., Jan 13, 2004 at 8:04 PM


Do those John Deere mowers come with a V8 "Hemi"? I can see my neighbors financing one right now...

[Posted by dale fisher on Wed., Jan 14, 2004 at 10:08 AM]

Then you can get one, and you can sit next to your neighbor, race your motor and say, "That thing got a Hemi in it?"

And then peel out down the streets of Southampton...

[Posted by Amanda on Wed., Jan 14, 2004 at 4:02 PM]

HD has a very firm central-control philosophy. Local managers have no say over what they stock or where it goes. This is why Lowe's has been becoming much more popular.

[Posted by rev_matt on Thu., Jan 15, 2004 at 11:10 AM]

Man, I love my Deere riding mower -- it takes me 32 seconds to mow my lawn (then 10 minutes to hit the corners where the riding mower couldn't hit), and I save all sorts of energy when I ride it the 35 feet to the Yard Waste dumpster out back. The beauty of it is I can even hold a sandwich on the hood of the mower while I ride it. Man, that's progress!

[Posted by Brian on Fri., Jan 16, 2004 at 4:26 PM]

Home Depot is very proud of their associatiomn with JD. They are the only outlet to purchase a Deere mower outside of a dealer.

[Posted by Bethany on Tue., Feb 10, 2004 at 3:59 PM]

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