Know Your Market
I went to the Home Despot on South Kingshighway today to rent a truck. (FYI, you can't rent a truck at the Home Despot unless you're using it to move something you bought there; I ended up going to U-Haul up the street.) While I was there, I saw something that irked me. (A trip to the evil orange box almost always leaves me feeling irked for one reason or another.) That something was a display of four shiny new John Deere riding mowers. Number one, it's January. Number two, the store is in South City where everyone's yard is the size of a postage stamp. Something tells me those mowers are going to be sitting there for a while. Does Home Depot make any attempt to tailor the products in its stores to the communities in which they're located?
by Brian Marston on Tue., Jan 13, 2004 at 8:04 PM
Do those John Deere mowers come with a V8 "Hemi"? I can see my neighbors financing one right now...
[Posted by dale fisher
on Wed., Jan 14, 2004 at 10:08 AM]
Then you can get one, and you can sit next to your neighbor, race your motor and say, "That thing got a Hemi in it?"
And then peel out down the streets of Southampton...
[Posted by Amanda
on Wed., Jan 14, 2004 at 4:02 PM]
HD has a very firm central-control philosophy. Local managers have no say over what they stock or where it goes. This is why Lowe's has been becoming much more popular.
[Posted by rev_matt
on Thu., Jan 15, 2004 at 11:10 AM]
Man, I love my Deere riding mower -- it takes me 32 seconds to mow my lawn (then 10 minutes to hit the corners where the riding mower couldn't hit), and I save all sorts of energy when I ride it the 35 feet to the Yard Waste dumpster out back. The beauty of it is I can even hold a sandwich on the hood of the mower while I ride it. Man, that's progress!
[Posted by Brian
on Fri., Jan 16, 2004 at 4:26 PM]
Home Depot is very proud of their associatiomn with JD. They are the only outlet to purchase a Deere mower outside of a dealer.
[Posted by Bethany
on Tue., Feb 10, 2004 at 3:59 PM]